Perhaps the world’s most prestigious name in motorcycles, the Italian legend, Ducati, required a platform to embrace their loyal following enabling their customers and fans to share the Ducati lifestyle in its truest form, on the road.
Visit the Ducati Community
The gorgeous Ducati Community boasts a rich homepage of editorial and featured user content including "call to actions" for specific campaigns. The Ducati community is the centerpiece in the social strategy for the Italian brand.
Through the Ducati community iPhone and Android apps, fans share their favourite lifestyle through photos, videos and updates.
Fans are 12 times more likely to contribute and revisit a brand site when surrounded by like minded users. The Ducati community has become a destination visited daily by fans.
Whether it's days spent at the track or slow drives through a national park, the Ducati iPhone and Android apps enable users to quickly and easily contribute to the community and keep up with the latest from their Ducati friends.
The Monster Challenge is a great example of how Ducati can impel their users with a drive to contribute specific content. The Contain platform can be customized for specific campaigns.
To complement Ducati's Monster Challenge campaign, we added a voting system for those specific entires where users could vote on entries which where then ranked and featured.
New fans are greeted by a stream of of the latest content from Ducati and their users. Anyone can browse - no sign-in required!
Along with their North American HQ, Ducati dealerships contribute to the community with blogs and connecting with local riders for specific events in their region.
Our super simple (and often copied!) signup allows users to get involved quickly.
User pages are full of visual stimuli uploaded via the web or the iPhone and Android apps. The platform is designed to be as visual as possible which results in positive contributions as users share the lifestyle of the brand in it's full glory.
It's easy for users to find popular users or official Ducati dealerships and even thier professional riders.
